UPNEXT Trucking Interactive Article

The commercial transportation (trucking) industry is in the midst of a revolution, with technologies like electrification, autonomous driving and blockchain disrupting a decades-old status quo. To demonstrate thought leadership, Navistar created UPNEXT, an initiative dedicated to exploring the near-future of commercial transportation. As part of that initiative, Navistar published an in-depth whitepaper evaluating the viability of electric trucks.

Unfortunately, no one wants to read a 20+ page whitepaper, so my team set to work overhauling it. As the creative lead on the project, I edited the paper, reorganizing and distilling it down to a more engaging story. Then, I worked with my team of designers and developers to introduce animated visuals and interactive modules to bring it to life. The result was a much more approachable interactive online experience that did justice to the complex topic of fleet electrification.