Skoog Productions Brand Materials

Skoog is a… well, you can read the slide below. After joining Skoog, my partner and I took it upon ourselves to overhaul the agency’s marketing materials to better demonstrate the team’s talent and personality. Beyond simply elevating the general look and feel, we aimed to shine a light on what makes Skoog special amid a sea of similar agencies. This meant leaning in to its boutique identity and small-but-mighty team, which we emphasized with intimate imagery and more conversational language. I’ve included a handful of slides from the obligatory capabilities deck below.

 

Website

I’m going to level with you: as cool as they look in motion, parallax scrolling websites are a pain in the ass to take static screenshots of—even more so when they feature a giant animated .gif on the homepage. Instead I’ll simply recommend you scroll through the website yourself.

While it’s by no means the most original website in the world, I’m proud of the fact it was created by a two-person team. (Gotta love Squarespace.) After years of working with larger teams on larger websites, it was kind of refreshing to work on something a little scrappier.