Marine Credit Union Website

Marine Credit Union hated bank websites. The stock lifestyle photography, the generic marketing copy — all of it. So they showed us a few websites they did like, gave us the name of an illustrator they wanted to work with and said, “Make our website different.” So that’s what we did.

As the creative director on the project, I led the process from initial concept to developer handoff. We began by developing the concept of the financial journey — a three-step process that took individuals from a place of financial need to one of ownership and ultimately giving back to the community. From there, I guided the team to ensure the financial journey concept was carried throughout the website, from the headlines and custom illustrations to the calls-to-action.

The Financial Journey

Interior Pages